Is “Content Marketing” the New “Promised Land”?

Content, Content, Content… it’s the new buzz word in marketing circles these days. Since Social Media isn’t living up to its claims for many companies, they are looking for the new “silver bullet”… which now happens to be “Content Marketing or Content Management.” Is it the new found Promised Land for marketing?I would encourage you to think a bit broader and deeper when it comes to a discussion about Content Marketing. We have to remind ourselves that “Content Marketing” is actually just a “TOOL” with a Bigger Purpose if used correctly. Like many of the other traditional, digital, and social media “tools” already being used, this one can fit into the same category… unless you THINK DIFFERENTLY.Start with the concept that generally, “Marketing ruins everything.” OK, I know this will get some people’s feathers ruffled and for others of you, you will say Amen, it is completely accurate. The point I want to make is that when marketing gets a hold of “a new thing (tool)” they tend to do two things to it… over use it and use it incorrectly. Content Marketing probably won’t be any different so it will follow the same path at some point in the future… unless you treat it differently.If you think of Content Marketing as a “tool” you are missing the point and its value.There are two concepts in marketing… “PUSH” and “PULL” marketing. All traditional marketing was designed as “Push”… shoving out lots of ads and other information to the audience. This worked amazingly well in the Industrial Revolution when there weren’t any other options for the consumer to hear about products and services. Ad agencies were born and raked in millions of dollars on the backs of this approach. It has essentially died when we left the Industrial Revolution behind and entered into the Internet/Digital Revolution.Unfortunately, many people in marketing didn’t get this was happening right under their nose. Instead, they saw a whole bunch of new “tools” called Social Media show up that they thought were simply a new and improved way to “push” their information to the customer. They were wrong. The customer initially thought this was pretty cool and welcomed the new way of getting information… then marketing ruined it. They started shoving everything they could… faster and in more volume… than they ever had before. They thought this would work… it didn’t. It was still “push marketing” only using a different tool called Social Media instead of direct mail, TV, radio, magazines, billboards, and a host of other traditional media tools.The audience grew up and learned how they wanted to receive information and it wasn’t by having billions of pieces thrown at them through every channel they were on… they learned where the “off switch” was and turned off this barrage of messaging. The numbers have been declining steadily and marketing is wondering why their audience doesn’t want to see their valuable ads and self-promotional information. They really never did…Enter Content Marketing as a new way to “push” more information to the customer. It is new because it actually involves content… something of substance (written, video, podcast, etc.). The consumer is asking for this… they want to learn more but invest less time in consuming the information. Once again we are seeing most marketing groups seeing the next “Promised Land” and as such are shoving more and more “content” to their audience. The right concept… wrong execution.The content isn’t RELEVANT, HELPFUL, or TIMELY for their audience… it is just once again voluminous amounts of information… much of what we can already get by doing a search. This is where marketing stands to “ruin content marketing” as they have done for so many other forms of media.But there is a solution… “PULL MARKETING.”Pull Marketing is all about the “customer WANTING the information you have because it is relevant, helpful, and timely and so they PULL it to them… when they want and how they want.” This is an entirely different way to think about marketing. It is marketing the customer actually wants in their life because it is VALUABLE to them.CONTENT MARKETING is an absolutely amazing way to create an effective PULL MARKETING strategy and execute it in a way the customer will love. Now companies have the opportunity to truly understand their customers wants and needs and anticipate what will be helpful and relevant in their lives and then give this to them in a timely manner. When marketing adopts this mindset, they have crossed over from the old traditional “push” process and adopted a completely different strategy of “pull” into their strategy.THIS WORKS… AND THE CUSTOMER IS BEGGING YOU FOR IT.Content Marketing can be the next PROMISED LAND for your marketing and company efforts… if you adopt a “PULL MARKETING” strategy and erase the “PUSH” strategy from your brain. Content marketing is absolutely something that your audience will love and reward you for when developed with a PULL MARKETING STRATEGY. It is what they want… marketing just has to understand this and not screw it up again.What will you do as the leader of your company… the business owner and CEO? Will you allow your marketing to be done the old traditional way and lose the immense value in front of you that you could benefit from by using a “PULL CONTENT MARKETING STRATEGY?” I believe the leadership team needs to direct the marketing function to be more OBSESSED with their CUSTOMERS and give them the ability to create a powerful PULL MARKETING strategy… using CONTENT as the core. Today leadership teams need to be more involved in marketing than ever before.Today it can help to significantly solidify your brand, create true differentiation, and endear your customers to you in ways your competition can’t… this is where marketing and customer obsession can become your true competitive advantage. When this happens, Content Marketing can become the new PROMISED LAND for your company… and your customers will reward you both with business and much more WORD-OF-MOUTH… and we all know this is the ultimate success for marketing and the organization overall.Will you adopt and drive a PUSH or PULL strategy as a leader of your company? This is an excellent time and opportunity to put your company in front of the pack of competitors.

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.

Why Instafollow HQ Is One of the Top-Rated Instagram Tools?

As we all know, Instagram is the most trendy & entertaining media platform for the modern generation.

It’s mobile-friendly, easy to navigate and it allows users to amass a large following rather quickly.

Be it a business, brand or personal, Instagram is loved by all!

Attractive Images are posted with hashtags and captions to provide additional information.

With over 1 billion monthly active users, Instagram is a proven social media platform that helps businesses engage current customers and attract new ones.

With this data don’t you think you should stay on the top by adapting one of best business Instagram tools?

Let’s dive deep and check out what benefit you can get with the best Instagram management tool – InstafollowHQ

Helps in Capturing your Audience’s Attention

Instafollow HQ has got powerful planning and simply stunning editing tools that create an eye-catching Instagram feed.

Instafollow HQ creates your feed with detailed Perfection

Instafollow HQ creates and maintains your feed simply amazing that helps grow your potential audience and increase your influence.

Develops an Appealing Account

InstafollowHQ has special editing tools that keep your account look elegant.

By maintaining attention capturing look for your business/brand, it indicates you are a true professional.

Increases Your Network

Whether it is to Tag right people or products in order to get more likes, comments, and followers, instafollow HQ- does it all.

It also adds location to your posts so your right customer can reach to your destination.

Creates Creative Content

We all know “Content is King”.So how Instafollow HQ can miss adopting this marketing strategy?

Instafollow HQ not only creates great content but also Schedules and post photos, videos and compelling stories directly to your Instagram account so you can build a dynamic feed that engages your potential audience.

Be it personal brands, businesses, and agencies, instafollow HQ is loved by everyone!

So what are your thoughts?

Schedule your Instagram posts like never before only with one of the best social media management tools – Instafollow HQ.

Don’t wait! Don’t hesitate! Yeah! Because it’s time to grow your business.

Request a FREE Quote Now!

InstaFollowHQ is the best digital toolkit for every businesses and brand.

It delivers real Followers, Activity, and Likes to your Instagram account 24/7 and engages with new potential customers and followers generating new leads.